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obs: Denne shop er langt fra perfekt, bare så du ved det.

A TALE OF TWO IDENTITIES

NAVIGATING THE CROSSROADS OF CULTURE

Zahid logo: Arabic letters Zal, Alif, He, Ye, and Dal transformed into a minimalist square design with Danish-inspired straight lines and geometric precision, representing cultural fusion and modern sophistication.

CAUGHT BETWEEN CULTURES

MY QUEST FOR BELONGING

Hello, I’m Zahid, the founder of ZLCOPENHAGEN

My name, means “self-denying” in Arabic, blending calm Danish vibes with lively Punjabi spirit. Let’s dive into my story, where Scandinavia meets Punjab. Our logo, a square word “Zahid” made from Arabic letters, is like a snapshot of my mixed identity. It’s the visual tale of how Danish simplicity and Punjabi vibrancy come together in my life.

Now, here’s where it gets interesting. My dad took a bus to Denmark, and in a quirky twist of fate, he married my mom over the phone. Her arrival marked the beginning of my journey, shaped by the collision of these two distinct worlds. Come along as we explore the colourful layers of my cultural adventure, a celebration of the beauty that unfolds when different worlds blend in harmony.

WOVEN TOGETHER

THE FABRIC OF MY HERITAGE

I’m constantly trying to bridge 2 different borders with Threads of Tradition and cultural diversity. The big question is,…Is it possible?

My journey begins in the heart of Punjab, a land whose spirit flows through both Pakistan and India. This province, rich in history and culture, has been a cradle for a shared heritage that transcends modern borders. Despite political lines, we find unity in our language, cuisine, and traditions—a testament to a shared identity that predates division.

A TAPESTRY OF SHARED CULTURE

Punjab’s story is one of vibrant colors, lively festivals, and an enduring legacy of craftsmanship that speaks to both sides of the border. Our language, Punjabi, serves as a melody that resonates with millions, creating a bond that political boundaries cannot sever. The culinary traditions of Punjab, famed for their rich flavors and hearty dishes, are celebrated in every household, from Lahore to Amritsar, bringing people together in a shared love for food.

While religion may delineate us on the map, our cultural roots run deep, intertwining us in ways that go beyond the superficial divides. It’s this synthesis of culture and tradition that I bring to ZLCOPENHAGEN. Our brand is not just a fashion statement; it’s a celebration of unity in diversity, honoring the rich tapestry of human connection that Punjab embodies.

WELCOME TO ZLCOPENHAGEN

At ZLCOPENHAGEN, we draw inspiration from the collective heritage of Punjab, incorporating traditional motifs and sustainable practices into our designs. This fusion reflects a broader vision of fashion—one that respects our shared past and looks forward to a united future.

Discover more about the shared cultural heritage of Punjab and its influence on contemporary design with resources like the South Asian Decorative Arts and Crafts Collection Trust (SADACC), which showcases the artistry and craftsmanship that define our region.

Together, we are more than the sum of our parts. Join ZLCOPENHAGEN in honoring the legacy of Punjab—where every thread tells a story of connection, resilience, and unity.

Photo showing a desktop with small posters on a board wall, showcasing the 'Twisted Suits' project, working during my study at Dansih Designschool KADK

FROM AABENRAA TO SHEIKHUPURA: A JOURNEY OF CULTURAL DISCOVERY

Growing up in Aabenraa, Denmark, I was surrounded by the beauty of Scandinavian culture. However, life took a fascinating turn when my family and I spent a year and a half in Sheikhupura, Pakistan. This experience left an indelible mark on me as I immersed myself in a culture vastly different from my own.

In Sheikhupura, every moment was a new discovery. From the bustling markets filled with vibrant colors and aromatic spices to the warmth of the people who welcomed us with open arms, I was captivated by the richness of Pakistani culture.

BEAUTY OF DIVERSITY

Despite the language barrier and cultural differences, I found myself embracing the traditions and customs of Sheikhupura, learning valuable lessons about resilience, community, and the beauty of diversity.

This experience ignited a passion within me to bridge the gap between cultures and celebrate the unique identities that make our world so beautifully diverse. Today, as I navigate the intersection of my Danish upbringing and my time in Pakistan, I draw inspiration from both worlds, infusing my designs with the spirit of unity and inclusivity.

CROSS CULTURAL

As a designer standing at the crossroads of Danish Design by minimalism and Punjabi vibrancy, my journey has been one of discovery, learning, and celebration. Each stitch and seam in ZLCOPENHAGEN’s collection carries echoes of these rich traditions, blending them into a tapestry that speaks not just to fashion, but to a deeper, global connection. This fusion of cultures has opened my eyes to the importance of sustainability, ethical practices, and the preservation of our shared heritage. To delve deeper into the sustainable practices that guide our designs, I encourage you to explore the Sustainable Apparel Coalition, an invaluable resource for understanding the impact and improvement of our industry’s environmental footprint. For those drawn to the stories behind traditional crafts and the preservation of intangible heritage, UNESCO’s Intangible Cultural Heritage list offers a window into the world’s cultural diversity, including the intricate weaves of Danish and Punjabi craftsmanship.

Embracing ethical fashion is more than a personal choice; it’s a global movement towards more transparent, responsible industry standards, as championed by Fashion Revolution. Their insights into creating a more ethical fashion landscape resonate deeply with our mission at ZLCOPENHAGEN. And for a broader perspective on how sustainable living and eco-conscious choices can be seamlessly integrated into our lives, The Good Trade provides a wealth of information and inspiration. These resources have shaped my understanding and approach to design, emphasizing that true beauty in fashion comes from harmony with our environment and respect for all cultures.

TWISTED SUITS

Image of the Reversible Innovation Jacket, a result of the Danish Design School project, blending classic lines with modern design. Crafted in Copenhagen and produced by skilled tailors in Lahore, Pakistan, in 2008. Danish Designschool KADK
Designer receives applause on stage at Carlsberg Copenhagen catwalk event

Introducing my groundbreaking creation from the Danish Design School project: the Reversible Innovation Jacket. It redefined menswear by blending classic lines with modern design. I merged traditional suit fabrics with high-performance sports materials. This not only improved comfort but also added functionality.

What made this jacket unique was its reversible feature. With a simple flip, it transformed from classic to sporty, suitable for any occasion.

Craftsmanship was key. Every stitch reflected my dedication to pushing boundaries and reshaping fashion norms. Designed in Copenhagen, the collection came to life thanks to skilled tailors at Dandy Design in Lahore, Pakistan, in 2008. It was a proud moment, seeing my vision become reality.

The Reversible Innovation Jacket is more than just clothing. It embodies the fusion of my creative vision with the craftsmanship of skilled tailors in Lahore, Pakistan, and the design sophistication of Copenhagen. Each stitch tells a story, blending the heritage of both worlds into a wearable masterpiece that speaks to individuality and innovation.

CATWALK

(coming up)

CREATION OF MY BRAND

Debuting My Brand’s First Collection

In my first underwear collection, showcased in this video, I tell the story of two enchanting characters: Patrick, a window cleaner, and Rannva, a captivating woman. Set in the historic streets of Copenhagen’s Magstræde, their chance encounter sparks a whirlwind romance amidst the charm of cobblestone pathways and ancient buildings.

As Patrick diligently tends to his work, Rannva’s radiant smile catches his eye, drawing them together in a moment of undeniable connection. In a daring move, Rannva unveils Patrick’s sculpted physique beneath his work attire, igniting a passion that echoes the timeless allure of their surroundings.

Their love, immortalized in the fabric of Patrick’s underwear, symbolizes the enduring magic of their encounter amidst Copenhagen’s ancient streets. This tale of love and destiny unfolds against the backdrop of cobblestones and sunlight, capturing the essence of romance in the heart of the city.

Through this collection and video, I invite you to join Patrick and Rannva on their journey of love and connection, where every stitch tells a story of enchantment and allure.

WELCOME TO MY WORLD AT ZLCOPENHAGEN

From the Heart of Denmark to the Soul of Punjab

So here we are! I’m Zahid, the heart behind ZLCOPENHAGEN. Born in Denmark’s cozy Åbenrå with roots reaching into Punjab’s lively essence, my life is a tapestry of two rich cultures. This blend isn’t just my heritage—it’s the pulse of our brand. Come, let me share with you the journey of creating fashion that speaks to the soul.

  • Beautiful designs, Like the purple tank, and hope more new colours will come in the coming days, Poul K  
  • Lækre smykker, især er jeg glad for faldskærms armbånd. Tak for en god handel, mvh Tom
  • nice stuff, great and inspiring to follow u on some greetings from Spain, Lauren
  • It’s clear to see Zahid Latif’s interest in the well-being of the producers of his elegant designs as a core moral. Charlie Mpengula

SHOP NOW

  • ZLC onesie/heldragt.
    kr. 900

    ZLC ONESIE HELDRAGT MED KNAPHULSLUKNING

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    kr. 900

    ZLC ONESIE HELDRAGT MED KNAPHULSLUKNING

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    ZLC Oneside heldragt, der sidder som en drøm, helt perfekt som pyjamas til hjemmebrug, eller en kold vinteraften. Dragten er behageligt og med korte ærmer og ben, samt knappelukning foran helt ned til skridtet. Materialet er selvfølgelig økologisk bomuld, med Oeko-Tex certificering, da bæredygtighed er i fokus samt kvalitet. Bemærk, for dette produkt, er der leveringstid på op til 4-6 uger ca. må påregnes. Fås i small, medium og large.
    kr. 900
  • Rå hvid boxershorts fra det danske mærke ZLCOPENHAGEN. Med 2 knappelukning ved gylpen. Perfekt til hjemmebrug, fx en søndag aften.
    kr. 220

    ZLC RÅ HVID BOXERSHORTS

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    kr. 220
  • ZLCOPENHAGEN Brief underwear offwhite
    kr. 400

    ZLC HVIDE TRUSSER GYLP LUKNING GENANVENDT NYLON

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    kr. 400
  • ZLC Grå Boxer underbukser.
    kr. 220

    ZLC GRÅ BOXERSHORTS MED KNAPHULSLUKNING

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    kr. 220

    ZLC GRÅ BOXERSHORTS MED KNAPHULSLUKNING

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    Either want shoveling or feel lusty, ZLC Grey boxer fits your need giving you a sexy and clammy glance. (colour) As soon as you own this sultry boxer you feel glad to have a look at it’s built quality and seductive style. The GOTS certified fabric is harmless to all skins and does not affect your sperm production. (functionality) Be ready to look erotic and confident. You can order a pair before all are gone!
    kr. 220
  • Army brief underwear recycled elastic front Danish Design by ZLCOPENHAGEN
    kr. 250

    ZLC ARMY TRUSSER

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    kr. 250

    ZLC ARMY TRUSSER

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    ZLC Army trusser med vores metalliske elastic. Elastikken er lavet af genbrugs materialer nylon, som indeholder op til 30 procent "recycled" nylon. Vores miljøvenlige underbukser består af 94% bomuld og 6% elastan. Vores undertøj, er til den aktive moderne, der sætter pris på kvalitet og komfort, og med en go samvittighed. Oeko-Tex certificeret, dvs, der bruges ingen farlige kemikalier, der kan skade huden, eller naturen.
    kr. 250
  • navy trusser med genanvendt nylon dansk kvalitet
    kr. 250

    ZLC NAVY TRUSSER GENANVENDT NYLON ELASTIK

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    kr. 250

    ZLC NAVY TRUSSER GENANVENDT NYLON ELASTIK

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    Navy farvet trusser med gylp. Klassisk design, fremstillet i Oeko-Tex certificeret bomuld, til den aktive mand. Sidder perfekt, bagfra, som forfra, og med vores lækre sølv elastik, der giver den perfekte look.
    kr. 250
  • Navy Boxershorts fra det danske mærke ZLCOPENHAGEN. Fås i flere farver og størrelser. Oeko-Tex certificeret og dermed fri for skadelige kemikalier
    kr. 220

    NAVY BOXERSHORTS MED KNAPHULSLUKNING

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    kr. 220

    NAVY BOXERSHORTS MED KNAPHULSLUKNING

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    Lækre boxer shorts med knaphulslukning foran.
    kr. 220
  • ZLC 2-Pack Boxer. Bæredygtig kvalitet. Lavet af de blødeste materialer, knappelukning foran. Hurtig Levering. 100% tilfredshedsgaranti
    kr. 400

    ZLC 2-PAK BOXERSHORTS MED KNAPHULSLUKNING

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    kr. 400

    ZLC 2-PAK BOXERSHORTS MED KNAPHULSLUKNING

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    These boxers are soft and comfortable and made from scratch and every detail has been well-thought of and made by love and care. To ensure that the skin will not be irritated, each stitching is made carefully and no wash care label is attached. Comes in different sizes, and colours. 
    kr. 400
  • Navy Trunks Organic Underwear By ZLCOPENHAGEN
    kr. 250

    ZLC NAVY UNDERBUKSER

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    kr. 250

    ZLC NAVY UNDERBUKSER

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    Navy underbukser med vores metalliske elastik, der er lavet er genbrugs materialer, som nylon. Består af 94% bomuld og 6% elastan. Oeko-Tex certificeret, og dermed fri for skadelige kemikalier.
    kr. 250
  • ZLC WHITE TRUNKS
    kr. 250

    ZLC HVIDE UNDERBUKSER

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    kr. 250

    ZLC HVIDE UNDERBUKSER

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    Underbukser med den klassiske gylp lukning foran. Klassisk design, simplet snit, og som samtidig fremhæver mandens former, forfra som bagfra. Optimal komfort, fremstillet i super blød jersey kvalitet. Oeko-Tex certificeret.
    kr. 250
  • Army trunk underwear front Danish Design by ZLCOPENHAGEN
    kr. 250

    ZLC ARMY UNDERBUKSER GYLP LUKNING GENANVENDT NYLON

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    kr. 250

    ZLC ARMY UNDERBUKSER GYLP LUKNING GENANVENDT NYLON

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    ZLC Army lange underbusker med gylp lukning foran. Med en lækker bred sølvelastik, der er lavet af recycled nylon. Oeko-Tex certificeret. Klassisk design i økologisk bomuld, til fx sport, udendørs aktiviteter, eller til hverdags brug. Undertøj af høj kvalitet, med den perfekte pasform, forfra, som bagfra. Ingen irriterende vaskemærker, der der kradser i lænden.
    kr. 250
  • 50 Bambus sokker fra ZLCOPENHAGEN.
    kr. 600

    50-PAK SORTE BAMBUS SOKKER

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    kr. 600

    50-PAK SORTE BAMBUS SOKKER

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    Du har én regel : behold altid sokkerne på, så kan du hurtigt komme i resten af tøjet, hvis det skulle blive nødvendigt. Efter du har hygget dig i soveværelset tager du et bad, kommer tilbage til soveværelset og selvfølgelig er det første du rækker ud efter på dine ZLC sokker, men du kan kun finde 1. Du har ikke fået tørret din bedste ven helt, da den stadig drypper, så ja ..la' gå. Tørrer den med den ene sok, og tager et nyt par, og du tørrer de sidste vanddråber væk, bukker ned, ruller blødt sokkerne på, og kommer i tøjet. Du har et møde du skal nå og tænker ’pyt! – Jeg har 50 par derhjemme’.
    kr. 600
  • Details of our ZLC Long John, navy colour.
    kr. 500

    ZLC NAVY LONG JOHN

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    kr. 500

    ZLC NAVY LONG JOHN

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    ZLC Long John, er de velkendte klassiske lange underbukser, som ses her med en kombination af vores velkendte elastik. Elastiken er lavet af genbrugs nylon materialer, som indeholder op til 30 procent "recycled" nylon.
    kr. 500
  • 50 Bambus sokker fra ZLCOPENHAGEN.
    kr. 150

    10-PAK BAMBUS SOKKER

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    kr. 150

    10-PAK BAMBUS SOKKER

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    Når du endelig træder ind ad døren efter en lang arbejdsdag, er der ikke noget mere irriterende end trætte og ømme fødder, der skriger efter opmærksomhed. De har båret dig rundt hele dagen, og nu fortjener de lidt kærlighed og omsorg. Men bare rolig, venner - ZLCOPENHAGEN er her for at redde dagen (og dine fødder)! Med vores bambus herresokker er det som at give dine fødder en blød, fluffy sky at hvile på. Så slip af med de stive sko, sæt dig tilbage, og lad dine fødder nyde en velfortjent pause med vores luksuriøse sokker. Din krop vil takke dig - og hvem ved, måske kommer der endda en massør forbi og forkæler dine fødder med en himmelsk massage.
    kr. 150