BRIDGING TWO WORLDS: ZAHID’S JOURNEY
Hello, I’m Zahid, the founder of ZLCOPENHAGEN
My name, means “self-denying” in Arabic, blending calm Danish vibes with lively Punjabi spirit. Let’s dive into my story, where Scandinavia meets Punjab. Our logo, a square word “Zahid” made from Arabic letters, is like a snapshot of my mixed identity. It’s the visual tale of how Danish simplicity and Punjabi vibrancy come together in my life.
Now, here’s where it gets interesting. My dad took a bus to Denmark, and in a quirky twist of fate, he married my mom over the phone. Her arrival marked the beginning of my journey, shaped by the collision of these two distinct worlds. Come along as we explore the colorful layers of my cultural adventure, a celebration of the beauty that unfolds when different worlds blend in harmony.
WOVEN TOGETHER: THE FABRIC OF MY HERITAGE
Bridging Borders with Threads of Tradition
My journey begins in the heart of Punjab, a land whose spirit flows through both Pakistan and India. This province, rich in history and culture, has been a cradle for a shared heritage that transcends modern borders. Despite political lines, we find unity in our language, cuisine, and traditions—a testament to a shared identity that predates division.
A TAPESTRY OF SHARED CULTURE
Punjab’s story is one of vibrant colors, lively festivals, and an enduring legacy of craftsmanship that speaks to both sides of the border. Our language, Punjabi, serves as a melody that resonates with millions, creating a bond that political boundaries cannot sever. The culinary traditions of Punjab, famed for their rich flavors and hearty dishes, are celebrated in every household, from Lahore to Amritsar, bringing people together in a shared love for food.
While religion may delineate us on the map, our cultural roots run deep, intertwining us in ways that go beyond the superficial divides. It’s this synthesis of culture and tradition that I bring to ZLCOPENHAGEN. Our brand is not just a fashion statement; it’s a celebration of unity in diversity, honoring the rich tapestry of human connection that Punjab embodies.
WELCOME TO ZLCOPENHAGEN
At ZLCOPENHAGEN, we draw inspiration from the collective heritage of Punjab, incorporating traditional motifs and sustainable practices into our designs. This fusion reflects a broader vision of fashion—one that respects our shared past and looks forward to a united future.
Discover more about the shared cultural heritage of Punjab and its influence on contemporary design with resources like the South Asian Decorative Arts and Crafts Collection Trust (SADACC), which showcases the artistry and craftsmanship that define our region.
Together, we are more than the sum of our parts. Join ZLCOPENHAGEN in honoring the legacy of Punjab—where every thread tells a story of connection, resilience, and unity.
FROM AABENRAA TO SHEIKHUPURA: A JOURNEY OF CULTURAL DISCOVERY
Growing up in Aabenraa, Denmark, I was surrounded by the beauty of Scandinavian culture. However, life took a fascinating turn when my family and I spent a year and a half in Sheikhupura, Pakistan. This experience left an indelible mark on me as I immersed myself in a culture vastly different from my own.
In Sheikhupura, every moment was a new discovery. From the bustling markets filled with vibrant colors and aromatic spices to the warmth of the people who welcomed us with open arms, I was captivated by the richness of Pakistani culture.
BEAUTY OF DIVERSITY
Despite the language barrier and cultural differences, I found myself embracing the traditions and customs of Sheikhupura, learning valuable lessons about resilience, community, and the beauty of diversity.
This experience ignited a passion within me to bridge the gap between cultures and celebrate the unique identities that make our world so beautifully diverse. Today, as I navigate the intersection of my Danish upbringing and my time in Pakistan, I draw inspiration from both worlds, infusing my designs with the spirit of unity and inclusivity.
As a designer standing at the crossroads of Danish Design by minimalism and Punjabi vibrancy, my journey has been one of discovery, learning, and celebration. Each stitch and seam in ZLCOPENHAGEN’s collection carries echoes of these rich traditions, blending them into a tapestry that speaks not just to fashion, but to a deeper, global connection. This fusion of cultures has opened my eyes to the importance of sustainability, ethical practices, and the preservation of our shared heritage. To delve deeper into the sustainable practices that guide our designs, I encourage you to explore the Sustainable Apparel Coalition, an invaluable resource for understanding the impact and improvement of our industry’s environmental footprint. For those drawn to the stories behind traditional crafts and the preservation of intangible heritage, UNESCO’s Intangible Cultural Heritage list offers a window into the world’s cultural diversity, including the intricate weaves of Danish and Punjabi craftsmanship.
Embracing ethical fashion is more than a personal choice; it’s a global movement towards more transparent, responsible industry standards, as championed by Fashion Revolution. Their insights into creating a more ethical fashion landscape resonate deeply with our mission at ZLCOPENHAGEN. And for a broader perspective on how sustainable living and eco-conscious choices can be seamlessly integrated into our lives, The Good Trade provides a wealth of information and inspiration. These resources have shaped my understanding and approach to design, emphasizing that true beauty in fashion comes from harmony with our environment and respect for all cultures.
Introducing my groundbreaking creation from the Danish Design School project: the Reversible Innovation Jacket. It redefined menswear by blending classic lines with modern design. I merged traditional suit fabrics with high-performance sports materials. This not only improved comfort but also added functionality.
What made this jacket unique was its reversible feature. With a simple flip, it transformed from classic to sporty, suitable for any occasion.
Craftsmanship was key. Every stitch reflected my dedication to pushing boundaries and reshaping fashion norms. Designed in Copenhagen, the collection came to life thanks to skilled tailors at Dandy Design in Lahore, Pakistan, in 2008. It was a proud moment, seeing my vision become reality.
The Reversible Innovation Jacket is more than just clothing. It embodies the fusion of my creative vision with the craftsmanship of skilled tailors in Lahore, Pakistan, and the design sophistication of Copenhagen. Each stitch tells a story, blending the heritage of both worlds into a wearable masterpiece that speaks to individuality and innovation.
CREATION OF MY BRAND
Debuting My Brand’s First Collection
In my first underwear collection, showcased in this video, I tell the story of two enchanting characters: Patrick, a window cleaner, and Rannva, a captivating woman. Set in the historic streets of Copenhagen’s Magstræde, their chance encounter sparks a whirlwind romance amidst the charm of cobblestone pathways and ancient buildings.
As Patrick diligently tends to his work, Rannva’s radiant smile catches his eye, drawing them together in a moment of undeniable connection. In a daring move, Rannva unveils Patrick’s sculpted physique beneath his work attire, igniting a passion that echoes the timeless allure of their surroundings.
Their love, immortalized in the fabric of Patrick’s underwear, symbolizes the enduring magic of their encounter amidst Copenhagen’s ancient streets. This tale of love and destiny unfolds against the backdrop of cobblestones and sunlight, capturing the essence of romance in the heart of the city.
Through this collection and video, I invite you to join Patrick and Rannva on their journey of love and connection, where every stitch tells a story of enchantment and allure.
WELCOME TO MY WORLD AT ZLCOPENHAGEN
From the Heart of Denmark to the Soul of Punjab
So here we are! I’m Zahid, the heart behind ZLCOPENHAGEN. Born in Denmark’s cozy Åbenrå with roots reaching into Punjab’s lively essence, my life is a tapestry of two rich cultures. This blend isn’t just my heritage—it’s the pulse of our brand. Come, let me share with you the journey of creating fashion that speaks to the soul.
- Beautiful designs, Like the purple tank, and hope more new colours will come in coming days
- Sexy stuff , Greetings from NYName 1Customer
- Lækre smykker, især er jeg glad for faldskærms armbånd. Tak for en god handel, mvh Tom
- ZLC Copenhagen's swimwear collection is fantastic! The colors are nice, and the shape, but hope to see new models soon, thx
- Flot armbånd, passer fint og tak for gaven
- Zahid Latif’s passion for responsible design permeates through the simple elegance of his collections. Knowing the person behind the brand and connecting his thirst for doing the right thing aligns his products to circular economy principles. And one can see how the brand communicates this not only through “reusing, recycling and reducing” principles but also through constantly rethinking design, and doing it with total beauty in the center. It’s clear to see Zahid Latif’s interest in the wellbeing of the producers of his elegant designs as a core moral.Charlie MpengulaCustomer
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Brief, UNDERWEARZLC White Brief Choosing a brief from ZLCOPENHAGEN isn't just selecting underwear; it's embracing a statement of style, comfort, and conscious craftsmanship. Our briefs are meticulously designed to enhance your natural form, ensuring a comfortable and confident fit. Crafted with precision and a keen eye for detail, each piece reflects our commitment to quality. By choosing ZLCOPENHAGEN, you're not merely buying underwear; you're investing in a brand that values sustainability and environmental consciousness. Our commitment to using eco-friendly materials and ethical production practices sets us apart. Experience the fusion of functionality and fashion – where every stitch is a testament to our dedication to creating pieces that go beyond utility. ZLCOPENHAGEN briefs are more than undergarments; they are an embodiment of your refined taste and commitment to self-care.£28.80
Brief, UNDERWEARIn the end, it's all about the pose and angle of your bodacious bum. Enjoy our ZLC Navy Brief. Every girl’s admiration is to intimate with sexy navy men. Just think of a scene at a swimming pool and you are wearing navy blue underwear at the same moment a girl looking up to your masculine abdomen and beefy thighs. She will just want to touch your sexy prominent thighs under fitted navy blue brief. She could even move her hand up to your important part because in the water it will be so lovely to do that. The navy blue color of this brief will look apparent in the water and it will bound the people around you to look toward your man’s main part. After that, you are coming out of the water and your wet partially naked body and underwear will give you a more enticing look. In the swimming pool, the open fly will let your groin part super cool, and when a girl will come to you so it will be fire on ice. The combo of navy blue brief with transparent water will be so classy. The navy blue color shows the power, strength, and authority that men should have. So wear it and show some power and authority to your partner at the first appearance. This item is perfectly made for men who want to show their bodies and seduce all the people in their surroundings. Have fun with this sexy little navy blue garment that is amazingly made to make your look sexier as you ever dream.£24.00
Brief, UNDERWEARHot soldier Brief ZLC is perfectly made for enhancing men’s erotic look. The contrast of the silver and olive green color bounds the human eye to bother it. Its sensual fitting keeps you excite all the time. Nobody can ignore you while you are wearing it. This will be your best ever choice for your groin part. Don’t forget to put on this sexy brief, especially when you are going to intimate with your partner. Moreover, you can wear it on beaches to attract all the girls near you and at parties to seduce everyone around you. So make the environment hot by putting on this manly stuff. We guarantee that this brief underwear will fulfill your manly requirements.£24.00
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Bamboo & Cotton Socks, SALE & MULTI PACKSHaving 50 pairs of socks, in your cabinet drawer, will make your life easier. Take it easy when waking up, and cuddle with your partner. If you've ever wanted a pair of socks that say "tourist", these are it. Either you're on a mountain to hike, or in an official meeting to a chair, these bamboo socks will be your all-time-partner. Nothing is going to come between you and your shoes, except for this pair of bamboo socks.£57.60
Long John, UNDERWEARZLC navy Long John underwear just designed perfectly to provide an added layer of insulation. Made from 100% organic cotton. Wide skin waistband features an elastic band which is made of 30% post-consumer recycled nylon yarn. These thermal Long John underwear sit perfectly under your clothing without any hesitation. The long john is manufactured on request with an expected delivery of 2 weeks.£48.00
Brief, SALE & MULTI PACKS, UNDERWEARWe are offering a great deal for you. It includes two briefs of navy blue and army green color. Both products are the most selling items. You will get an amazing discount by buying these two items together. These are the two most preferably chosen colors by men so we put them in a deal for your more convenience. You can see that how much sexy and manly our models are looking after wearing these seducing briefs. This underwear works like a magnet that attracts the naughty girls around you. They will give you an amazing feeling of comfort, confidence, and masculinity. It perfectly covers your beefy butt and sensually touching your private part so amazingly nothing will be hidden. Get the girl's attraction and bound them to think wet and naughty about you with your extremely sexy physique and yummy beefy thighs. Sexy brief fits your butt and groin perfectly so persons around you will fall in love with your sexiest look at first appearance. You can just imagine now that how seductive you will look as our hot and macho models are looking after wearing these hot little garments. You don’t have to worry about the quality of the product. We never compromise on the fabric used in items and fitting that amazingly fit a man’s body. We assure you that the product will give you complete man’s satisfaction about their dreamy sexiest body.£41.60