The bracelet is sold to benefit the fight against cancer, with a particular focus on testicular cancer. Close to 300 men are diagnosed with testicular cancer in Denmark every year. By purchasing the red bracelet, you contribute to the campaign against cancer. @zlcopenhagen forwards half of the profits directly to Kræftens Bekæmpelse (The Danish Cancer Society) and their work for fighting testicular cancer. The red color indicates support for cancer research and charity, and helps to create visibility and awareness through the attention and dialogue your bracelet can create. Handmade bracelet made of ecofriendly parachute cords and 316L Stainless Steel, with black ZLC logo engraving. The red bracelet is named after Vladimir a previously model for @zlcopenhagen. He was in 2016 diagnosed by cancer and lost after a short period the battle against this serious disease.