The ZLC Man doesn’t want to wear what everyone else wears: he detests uniformity. He wants to stand out in a crowd by wearing clothing that accentuates his natural sensuality and charisma. He is never fussy but rather prefers simplicity and style.

The man strives to show his uniqueness to the world and he is never a slave to the fashion industry. He blazes his own fashion path opting for consistently classic designs that have a timeless appeal. Moreover, wants clothing and accessories that don’t have to be discarded every season. Thus wants pieces that will last a lifetime and look great throughout the changing tides of fashion. He doesn’t ride the wave of fashion trends and needs someone else to tell him what looks good.

He will choose our products because they offer him the best of style because the products are dedicated to the man who wants look fashionable and who is aware of the changing global fashion trends.



The ZLC Man loves his body and wants to adorn it with only the best. He is well-groomed with an impeccable physique. His body is the greatest asset and he cares about it with a pride. He spends time making himself look his best and he goes beyond the standard shower and shaves routine in the morning. He probably uses a variety of body and skin care products to ensure that his natural good look will last a lifetime.

The ZLC Man is an active man who values comfort and wearability whether he is at work or enjoying his spare time. He takes meticulous care of his body, leading a healthy and active lifestyle also he might find himself in a variety of situations from work to the gym or to a romantic evening. He wants to look his best in every circumstance. However he never wants to sacrifice quality and sustainability for the style.


The ZLC man loves our planet and makes conscious choices daily that safeguard our world for the future generations. He is definitely aware of the global changes.

He recycles, he has a reusable coffee cup and he walks or bikes when he can. He hates seeing wastes and he is willing to spend a little bit extra to ensure that he is making environmentally-friendly decisions when he makes a purchase.

The ZLC man appreciates the possibilities to choose products which come from the either fast or slow production. For him it matters to be aware of the choices he makes in his life, that gradually make a less impact on the mother earth because he is assured of the utmost in quality and sustainability.

Hashmi for ZLC